IT Data Centered

0 – the number of followers that we currently have on Twitter (due to ‘auto follow’ bug follower shut-down)

30 - the avg. number of minutes per day I spent on Twitter when I first started checking it out ~four years ago (out of curiosity WRT the hysterical praise and promises of paradigm shifting I was from tech industry colleagues)

30 – the number of minutes per MONTH I now spend on Twitter (based on the availability of much more reliable, interesting, quality content from n- number of other preferred sources that I already don’t have time to check)

1 – on a scale of 1 to 10, with one being the least important – how I rate Twitter as a marketing channel for our company, compared to all other marketing channels that we use / have used

10-25% – the estimated percentage of time when on Twitter over the last two years that I’ve experienced the fail whale, a “temporarily unvailable” message, or some other type of user experience snafu

1,336 – number of mentions that Twitter got in a six month period in top tier business press (according to a report that we compiled)

534 – number of clips that IBM got in the same six month period in those same top tier business press publications

$0 – the amount of profits that Twitter has made to date

$5.3 billion – the amount of profits that IBM made last year

0 – my interest in reading anything else from social media pundits about Twitter (or social media in general, for that matter)